Our Unique CFO Twist — The Simple Business Model

Together, we create a clear financial picture of your business — no complicated reports or jargon. On one simple spreadsheet, we identify your revenue streams, direct costs, and overhead expenses. From there, we project your revenue and expenses for the year, which allows us to calculate your current allocation percentages. This gives us the foundation for your personalized Profit First plan.

Select a Bank

With your model in place, we move from theory to action. We help you establish dedicated bank accounts for Profit, Owner’s Compensation, Taxes, and Operating Expenses. Your income flows in, and then we teach how to allocate funds into each account based on the percentages from your business model. This structure ensures that profit and taxes are set aside first, so you can pay yourself with confidence and run your business on what remains.

Implement Your Cash Flow Rhythm

Once your accounts are set up, we guide you through the ongoing rhythm of allocating cash. Weekly, revenue from your Income account is distributed into your Profit, Owner’s Pay, Tax, and OPEX accounts. This creates a steady, predictable cash flow system that keeps your finances organized and your stress low. Over time, we review and adjust your percentages to improve profitability and support your growth goals.

Review & Adjust Regularly

Profit First isn’t a “set it and forget it” system—it’s a living, breathing part of your business, and the BEST catalyst for engaging your small business with our expertise.

Profit First isn’t a “set it and forget it” system—it’s a living, breathing part of your business. Once your allocations are in place, we help you review the results on a regular basis. This means:

  • Checking that you’re hitting your profit and owner’s pay targets

  • Ensuring tax money is set aside and ready when needed

  • Identifying where expenses can be trimmed without hurting growth

  • Making strategic adjustments to allocation percentages as your business evolves

This step is where the real transformation happens. Over time, your cash flow strengthens, your profits grow, and your stress around money disappears.

Enjoy the Fruits of Your Labor

Profit isn’t just a number on a spreadsheet—it’s the reward for running a healthy business. With Profit First, every quarter you get to celebrate your success by taking a profit distribution. This is money set aside for you, the business owner, as a tangible reminder of why you started your business in the first place.

But the system doesn’t stop at celebration. A portion of your profits can be reinvested strategically into your business—whether that’s new tools, hiring, or scaling opportunities—ensuring your growth is fueled responsibly while still protecting your personal financial success.

Profit First is about both enjoying the journey and building long-term stability.